Country of Origin Labeling (COOL)


The labeling of meats and other products is intended to give consumers information on where products have been raised, fed or slaughtered. It can also provide marketing advantages for domestic livestock producers.

After close to a decade of efforts by ranchers, farmers and congress, the 2008 Farm Bill finally pressured USDA to make COOL labeling law a reality.

By January 2010, most large food distributors have complied with COOL by placing a "Product of USA" or other label on muscle cuts.  Hamburger is not exempt from the law, but frequently remains multiple-country origin labeled.  "Processed" meat products are exempted from labeling requirements.